VR for the mass market with Google Daydream?

The next move in the VR world is the Google Daydream initiative. It sounds more like a big marketing push to take advantage of Google Cardboard success though. Nothing is really new in that product. The neat fabric covered headset comes with a remote that nicely fits inside. Take the remote out, place your phone instead and there you  go in VR. As we can all do already with any cheaper cardboard like version. So what is the big deal?
Daydream Home
Daydream Home
Well, it is about the experience, the user experience (UX). A comfortable headset, a powerful phone and a VR app interface will allow you to navigate between your different apps without the need to take the headset off. They want to keep you inside for longer. Sounds good to me.
However, the first question that comes in mind is what phones are Daydream-compatible? Obviously, the recently released Google Pixel phone is. How clever, right? But what qualifies a phone to be Daydream-ready or compatible? This is not so clear yet and it gets too technical anyway. (check this article if you want to know a bit more). My LG G5 with his LCD screen will probably not make it because of the too high persistence. Only the low-persistence of a Full HD OLED display allows to reduce motion blur enough to make the VR experience long lasting (explanation on low-persistence here).
Anyway, it is good to propose a better VR UX at that affordable scale. Clearly the “future proche” of VR is within the mobile market. Now, do we have the content to keep people inside for longer? And do we have the platform to develop more content? Perhaps we do with the WebVR. I will dig that up in a future post.